Tabula Rasa

As a blank slate, the mind is capable of understanding anything. My Latin teacher from high school, Father Ryan, would refer to our minds as the tabula rasa. In ancient Rome, the mind of a student was considered one of the most powerful things. A blank slate upon which anything could be drawn. Having worked for nearly 10 years now, I have seen the world of digital marketing completely change the way brands connect with consumers, and how consumers interact with brands.

Today, I decided to create a blog, and put to paper (so to speak), my life as a digital marketing professional. Self-education is the best way to stay focused and remain at the top of your game. This blog will serve as my conduit to the rest of the digital universe, and will hopefully springboard my enhanced understanding of the space.

Approaching this every-changing and ever-evolving landscape must be done with the mind of a student to ensure that nothing is missed or overlooked because my mind was too closed off to understand its value or appreciate its long-term potential impact.

Here is a great article I read on Mashable this morning: http://mashable.com/2011/05/13/likeonomics-rohit-bhargava/ This is a good place to start.