A couple months back, I stumbled on a massive series of images poking fun at Bear Grylls. I suppose no one can be surprised after the episode where he consumed his own urine in order to hydrate. Urine is nearly 95% water, and totally sterile, and can serve as a means to stay alive when in survival mode. What does this have to do with media you ask? Well, I'll tell you. But first, you have to watch the video, and you have to do some of your own dilligence to get the full picture. Enjoy.Now that you've seen the video, and searched for the images, let me get to the point. In a recent tweet, Bear made a joke about the joke. He shot out this tweet to his fans: "In honor of all your @replies about pee drinking. am on vacation in LA. looks like I'll have to drink my own pee!"
Bear is a brand unto himself. He has a huge following and a very entertaining and wildly popular show on Discovery. He had a number of choices here, but by wearing the joke like a badge of honor, he stepped over it instead of away from it.
Twitter is a remarkable way for an entertainment brand to get the word out, big or small, funny or not funny...people see it. This tweet got picked up by mashable and a number of other online, social news outlets. When working with your clients in any kind of crisis management, I suggest the road of humor whenever possible. Won't work for everyone, or everything, and it won't solve every problem, but it's a great way to soften the blow upfront.
Cheers to Bear and his piss.
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