Guerrilla Music

I live in NYC. By default that means a number of things, but one in particular inspired this post; street performers. Particularly those who spend their days passing in and out of subway cars performing diverse music and dance performances. Almost always, they are awful, making you wish you could turn your volume up even more to drown out the tone-deaf experience. Taking this idea, and flipping it on its head, isn't a marketing tactic I would have ever considered, but Max Burgundy did. Producing a guerrilla-driven, gritty, street performance, inspired by these selfless performers, ultimately created a look and feel to to this content that is truly raw.

As an artist, Max Burgundy is definitely creative. This song was obviously inspired by the performers he sees, and it resonates with me on a personal level. This is the core of any good marketing tactic; to strike a note that makes sense to the people most likely to consume or buy your content or product - whatever that might be. Forcing ourselves to be hyper-creative will in turn force you to align your media to those you want to interact with on a brand level. This is exactly what happened here, and as a result, I am sharing it.